Zomato has decided to change its name to Eternal. While the transition is subject to shareholder and regulatory approval, Eternal Ltd, will encompass four major businesses: Zomato, Blinkit, District, and Hyperpure. Despite the corporate name change, the Zomato brand name, app, and its delivery services will retain their current branding.
Sharing a note on X, CEO Deepinder Goyal, wrote, “We shape our institutions, and then they shape us. But institutions are not just legal entities, groups of people, or physical structures; they are also the mental models and paradigms within which we operate. One such paradigm, often overlooked in shaping a company’s future, is its name.”
He went on to add, “When we acquired Blinkit, we started using “Eternal” (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.”
Explaining why the name change is scary, he wrote, “Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to. Because ‘Eternal’ carries both a promise and a paradox. True permanence isn’t built on bold claims of invincibility or the swagger of success. It is forged in the quiet understanding that our immortality stems from our mortality — because the day we think we will last forever simply because we declare it, we begin our end.”
He concluded, “A company has multiple founding moments, and I hope this change is another one in our journey into the future.”
